Skip to product information
1 of 2




Regular price $5.99 USD
Regular price Sale price $5.99 USD
Sale Sold out

Madness is a mix of flavors of the same color. Color affects flavor perception, so this mix delays processing it. Sort of like a blind taste test with sugar, flavor and color are linked in our minds. We break these links by making candy where the color is constant but the flavor is not. We play with your brains by showing the Stroop effect (see our video). You can see the effect of flavor in this candy.

Because these are all the same color, we mix them well, but there might be a flavor or two that's missing from your bag. We don't even know what is being put in there, but there will be a flavor list on the bag. These flavors will change over time.

2.75 oz. bag

View full details